Privacy

Privacy Policy

What Is Covered In This Privacy Statement?

At BENTLEY FORTUNE COLLECTION, we understand that you care how information about you is collected, used, and shared. This Privacy Statement describes the information we may collect about you directly or indirectly; how and why we may collect, use and share your information, and the choices you have regarding your information.  As more fully described below, we collect, use and share your information to better serve you and improve our business processes. By using our websites, mobile applications, or facilities or providing information to us in other ways, you agree to this Privacy Statement. We may also provide information about you to our affiliates, and when we do, this Privacy Statement also describes how our affiliates collect, use, and share your information. For purposes of this Privacy Statement, when we use the terms “we,” “us,” and “our,” or similar terms, we are referring to BENTLEY FORTUNE COLLECTION and our affiliates.

If you are a resident of a state or territory of the United States other than California, the section of this Privacy Statement captioned “Our United States Consumer Privacy Statement” applies to you and your personal information.  

OUR UNITED STATES CONSUMER PRIVACY STATEMENT

If you are a resident of a state or territory of the United States other than California, this section of our Privacy Statement applies to you and your personal information.

What Categories of Information About You Are Collected?

We want to know and understand you so that we can give you an excellent customer experience. To help us better understand and serve you, we collect information that identifies or is associated with you (your “personal information”) as well as information that does not identify you (e.g., anonymous, pseudonymous, or aggregated data). We may collect various categories of information directly (from you) or indirectly (from third parties). The types of information that we collect directly from consumers and indirectly from third parties include the following: name, nickname/alias, physical or mailing address, unique personal identifier, online identifier/screen name, IP address, email address, account name, driver’s license number, signature, physical characteristics or biometric information (such as size, height, weight or other information relevant to your footwear and apparel preferences), telephone number, bank account number, credit card number, debit card number, additional payment information, sex or gender, age, products or services purchased or considered, purchasing histories or tendencies, Internet activity (e.g., browsing history, search history, clicks), location data, audio, electronic, visual, thermal, or olfactory information, preferences, behavior, and social media information. 

 

How Information About You Is Collected

 

When you interact with us, we may collect information about you directly.  Examples of direct interaction with us include when you visit our websites, shop in our stores, communicate with our customer service representatives, attend our events, use our mobile applications, participate in our marketing efforts (including contests, sweepstakes, and events), participate in our customer loyalty programs, or any other way you interact with us.  When we collect information about you directly, we may ask you to affirmatively furnish the information to us (such as when we ask you for your telephone number), or we may collect the information from your electronic device (such as when you visit our website) or by observing your activity (such as when you purchase an item from us).  We may also collect information about you indirectly from third parties.  In some cases, we may engage third parties to help us operate our business, and they may collect data on our behalf in the course of the services they provide to us.  In other cases, third parties may obtain information about you independently, and we may acquire that data from the third party.  To help you better understand how we collect information about you, the following paragraphs illustrate certain collection practices or contexts.  It is not possible to describe every circumstance or way in which we collect information about you in detail in this Privacy Statement. Still, in the interest of transparency and openness, we are providing these examples for illustrative purposes:

  • Social Sign-on:  For your convenience, some of our websites allow you to log in using your log-in credentials from a social networking site (e.g., Facebook, Instagram, Twitter, etc.) or otherwise offer you the opportunity to link your account with us with your account on a social networking site.  If you choose to use these features, we may receive personal information about you from the social networking site, including categories of information such as your contacts, likes, interests, and other information collected by the social networking site.  We receive this information following the terms of use and privacy policy statement of the social networking site.
  • Mobile Device Location: When you visit our website or use our mobile applications, we may receive information about your location and device. We may use this information to provide you with location-based services like local store information and other personalized content. Most mobile devices allow users to disable location services and additional information sharing with mobile applications using controls located in the device’s operating system settings. If you have questions about how to disable your mobile device’s location services, please contact your mobile service carrier or consult your device manufacturer.
  • Website Analytics and Behavioral Advertising: We use third-party companies to provide website hosting and help us measure and determine how visitors use our website and the effectiveness of our website and promotions to help us improve and optimize our website and the products and services we offer. We also use third-party companies to serve advertisements (such as banners or links) on our behalf across the Internet. These companies may use tracking technologies (including cookies and pixel tags) to collect information about your visits to our website and your interactions with our products and services to provide tailored advertisements based on your interests and browsing activity on our behalf and on your behalf.  Those third parties may also provide us with aggregated, non-identifiable audience data (such as age, gender, or interests) to help us better understand and advertise to audiences that visit our website.
  • In-Store Activity: We also may use various tools in our stores for operational, security, and marketing purposes, such as measuring and analyzing shopper traffic patterns. These tools may collect data from sensors, including video cameras, smartphone detectors, Wi-Fi networks, RFID sensors, or other devices.
  • Public Information: We may also collect information about you that is publicly available. For example, the information you submit in a public forum (e.g., a blog, chat room, or social network site) can be read, collected, or used by us and others and could be used to personalize your experience. We may also collect information about you from public records.  Generally, you should determine what information you choose to share publicly.
  • Third-Party Databases: We also may purchase information about you, including demographic information, from third parties (consumer data resellers or brokers) that will help us know more about you, your characteristics, behaviors, interests, and your preferences.  Third parties collect this information from various sources and use it to create profiles, either based on direct information or probabilistic methods that they sell to us to help us make our service and marketing efforts more efficient and personalized for you.
  • Business Acquisitions: We may acquire brands or companies as part of our overall mergers and acquisitions activities from time to time. As a result, we may obtain information about a brand’s or company’s consumers. 
  • Email Marketing: In addition, some of our e-mail communications to you may include a “click-through URL” linked to a particular page on the website. By clicking on one of these URLs, you will automatically enter our website, and we may collect information related to the “click-through.” This helps us understand the effectiveness of our email marketing efforts.

Why Your Information Is Collected and Used

We use the personal information we collect directly and indirectly to conduct our business, communicate with you, and provide better products, services, and experiences, as further described below. The specific purposes for which we or our third party service providers may collect and use information about you include the following: (1) to provide the products and services that you have ordered or requested; (2) to place, process and ship orders; (3) to send order and shipping confirmations; (4) to enable and improve our customer service; (5) to respond to your comments; (5) questions or complaints; (6) to personalize your experiences; (7) to analyze your opinions, preferences and shopping habits; (8) to analyze trends and statistics; (9) to administer and fulfill our contests and other promotions; (10) to analyze and improve our websites, mobile applications, and our products and services; (11) to market our products and services to you, including by sending you marketing communications and other information regarding our products, services, or special events;  (12) to share reviews, testimonials, or other user-generated content; (13) to facilitate our merger or acquisition activities; (14) to secure and protect our information and technology systems, as well as information about you and other consumers; (15) to facilitate internal audits, dispute resolution, or investigations; (16) to evaluate new technology for our businesses; (17) to collect market research; (18) to formulate our customer strategy; (19) to analyze business information about organizations to which you may belong (i.e., your employer); (20) to enable us to monitor and evaluate our third party service providers and their activities on our behalf; (21) to manage our gift card program and other stored value programs; (22) to process customer inquiries and complaints; (23) to keep records of transactions; (24) to comply with our contractual obligations, including compliance with the Payment Card Industry Data Security Standards; (25) to detect actual or potential fraud; (26) to establish and maintain data back-ups for our business continuity and disaster recovery; and (27) to comply with various legal obligations to which we are subject. 

 

What Information About You Is Shared and With Whom?

We may share some or all of your personal information with our affiliated brands and companies, meaning companies that own, own us, or are under common ownership with us. 

We may also share your personal information with our service providers who provide us or conduct activities on our behalf.  One example of our information sharing with a service provider is when we share your name, address, and similar contact information with a courier to deliver a product to you and notify you of the status of the shipment. 

The categories of information that we may share with a third party include the following: name, nickname, physical or mailing address, unique personal identifier, online identifier/screen name, IP address, email address, account name, driver’s license number, signature, physical characteristics or biometric information (such as size, height, weight or other information relevant to your footwear and apparel preferences), telephone number, bank account number, credit card number, debit card number, additional payment information, sex or gender, age, products or services purchased or considered, purchasing histories or tendencies, Internet activity (such as browsing history, search history, clicks, etc.), location data, audio, electronic, visual, thermal, or olfactory information, preferences, behavior, and social media information.  We share these categories of data for the same purposes we collect and use them, as described above under the caption “Why Your Information Is Collected and Used.”

How To Contact Us

To contact us regarding your information or our privacy practices, you can use one of the following methods: by telephone at +1-678-412-1350, by email at Consumer_Privacy by mail at: info@bentleyfortune.com  Office, 3054 Panola rd Lithonia GA, 30038, USA. To effectively communicate with us regarding your privacy, you must use one of these Communication Methods.  

OUR CALIFORNIA PRIVACY STATEMENT

This section of our Privacy Statement applies solely to consumers who reside in the State of California.

What Categories of Information About You Are Collected?

To help us better understand and serve you, we collect information that identifies or is associated with you (your “personal information”) as well as information that does not identify you (e.g., anonymous, pseudonymous, or aggregated data). We may collect various categories of information directly (from you) or indirectly (from third parties), as more fully described below. 

Personal Information Collected Directly From Consumers

We want to know and understand you so that we can give you an excellent customer experience. The categories of information that we have collected directly from consumers during the preceding 12 months include the following: name, nickname/alias, physical or mailing address, unique personal identifier, online identifier/screen name, IP address, email address, account name, driver’s license number, signature, physical characteristics or biometric information (such as size, height, weight or other information relevant to your footwear and apparel preferences), telephone number, bank account number, credit card number, debit card number, additional payment information, sex or gender, age, products or services purchased or considered, purchasing histories or tendencies, Internet activity (e.g., browsing history, search history, clicks), location data, audio, electronic, visual, thermal, or olfactory information, preferences, behavior, and social media information. 

Personal Information Collected Indirectly From Third Parties

We also obtain information about consumers from third parties.  The categories of information that we may receive indirectly about consumers during the preceding 12 months include the following: name, nickname, physical or mailing address, unique personal identifier, online identifier/screen name IP address, email address, account name, driver’s license number, signature, physical characteristics or biometric information (such as size, height, weight or other information relevant to your footwear and apparel preferences), telephone number, education, employment status/history, insurance information, bank account number, credit card number, debit card number, other payment information, race or ethnicity, sex or gender, age, sexual orientation, religion, national origin, products or services purchased or considered, purchasing histories or tendencies, Internet activity (e.g., browsing history, search history, clicks), location data, audio, electronic, visual, thermal, or olfactory information, preferences, psychological traits/ predispositions, behavior, attitudes, intelligence, abilities/aptitudes, social media information.